Mary Lamb’s VODKA - Elixir 7
Brand Concept and Brand Identity
The project involved creating a brand based on the nursery rhyme "Mary had a little lamb."
The brand concept centred around Mary Lamb, the great-granddaughter of Alfred Lamb (famous for the Navy Rum brand). She discovers an ancient Aztec recipe, for the elixir of life, while living with an Amazonian tribe
She establishes her distillery and develops a new range of vodka infused with the elixir. The number 7, symbolising perfection, was incorporated throughout the project. The work included designing the brand logo, tone of voice, bottle labels, packaging, and advertisements. Additionally, the brand was featured as a sponsor for the next James Bond film with Idris Elba as the new Bond, launching a special edition flavour, Dark Chocolate. The project was challenging, and fun, and encouraged out-of-the-box/lateral thinking
'ML7' logo and label
Showcase of the bottle with ML7 label (front and back) and Mary Lamb's Historical Lore
ML7 bottle with sustainable packaging
(Top Left) ML7 advert introducing customers to its origins
(Top Right) ML7 advert emphasises the "life" that the product gives you when you drink it
(Bottom Left) Launch of Special Edition Dark Chocolate flavour. The proud sponsor for the new James Bond film "Moonflower" featuring Idris Elba
(Bottom Right) ML7 advert advertising the 7 different flavours on offer to customers
(Bottom Right) ML7 advert advertising the 7 different flavours on offer to customers
